We preach the idea of mindful creations as the word sustainability is thrown around a lot in the fashion industry, and can lead to greenwashing. By creating mindful creations it means we are conscious of the world around us, environmentally and socially.

For example our silk dresses are mindful creations because:

• It is made from 100% silk from a local UK fabric supplier.
• The silk chosen has a wide width meaning it can accommodate all sizes.
• It utilises panelling in the design to make it plus size friendly.
• It is made ethically by Emma
• It was designed to be versatile with your current wardrobe and has various ways of wear.

Now that is a Mindful Creation!

We only use sustainable and deadstock fabrics from suppliers based in London or the UK who can oversee their productions of fabric and are transparent themselves. All fabrics used for each product are disclosed on each product page as well as their certifications.

Each fabric is chosen carefully with considerations on durability and climate impact.

For example 100% silk is now a controversial fabric due to it not being vegan. However it is more sustainable than its alternative, polyester satin.

Our ribbons and trims are either polyester or polyester/cotton blends, due to the lack of availability of sustainably made trims. Most lace trims are deadstock, and are disclosed on the product page. We buy our ribbons, trims, threads and fastenings from small local haberdasheries, to keep emissions down and support the local London textile alive.

To minimise waste we pattern cut using a zero waste method. However the tiny little scraps is recycled with FibreLab, a textile recycling company in London. FibreLab either turn those scraps into stuffing or paper. Recycling happens every 3-5 months when we have enough scraps to make the underground train journey worthwhile! Each product has a recycling fee built into the price!